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Dating back to our first entrepreneurial activities in 2010, we founded better Group in 2018 with the aim to change industries for the better. Under our roof, we unite successful businesses, new ventures and entrepreneurial initiatives. Visit our celebrate company to learn more about leading brands like kartenmacherei, celebrate Apps & more. If you’re are looking for a startup funding visit our better ventures website.

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Our strong foundation

It all started in 2010 with kartenmacherei – the leading European brand for personalized cards –which we bootstrapped to €100M in revenue.


Today, kartenmacherei is part of celebrate company, a group of brands that aim to turn meaningful moments into lasting memories. More than 450 team members work across six brands to fulfill our customer's wishes.

Investing in the future

Founders are the driving force to build a better world. They lead with innovation and dare to tackle the most pressing challenges we face today. At better ventures, we are committed to invest in impact and add value to startups far beyond capital.

Why we do, what we do

When we started our own entrepreneurial journey in 2010 with kartenmacherei, our mission was to build better products and experiences for our customers. But we didn't stop there. Across our companies, we aim to establish a better way of working together within our teams and with our partners. Since 2018 we are building and investing in further companies to change the world for the better. 

Jennifer & Christoph Behn

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